Who We Are

Our History

Nestled in the vibrant state of Colorado, our firm is helmed by the dynamic duo of JC, and Matthew, seasoned financial planners passionate about turning your financial dreams into tangible reality.  We at Hometown Financial Services approach each client’s financial landscape with meticulous care, insightful expertise, and unwavering integrity. We acknowledge that your financial journey is uniquely yours, hence we tailor strategies that align with your aspirations, lifestyle, and risk tolerance. Whether you’re navigating the complexities of retirement planning, seeking investment advice, or in pursuit of wealth management solutions, JC, Matthew, and the talented team at Hometown Financial Services stand ready to guide you through each financial season with a neighborly touch and professional insight, ensuring a journey that’s not just profitable but also deeply personal and empowering. Join us, and let’s embark on a journey toward financial wellness and security, built on the bedrock of trust and mutual respect, right here in the heart of Colorado.

Leadership

James "JC" Cox III

LPL Financial Planner

JC is a true local to Ft. Collins.   Born and raised here in this bustling and exciting city, and among wonderful, hardworking family and friends.    In 2004, JC saw a need for local residents and businesses to have access to wealth and retirement planning, without the stuffy atmosphere of some of the larger corporate planning offices, while maintaining the class and respect clients deserve.

Educationally, JC graduated from Missouri Valley College with a BS in Business.   He is a Registered Representative and Investment Advisory Representative (for fee planning) of LPL Financial, holding  Series 7, and 66 registrations. JC has also earned his Accredited Investment Fiduciary (AIF) Certification

When not in the office, JC loves spending time with his wife (of 15 years) and two children.   He also enjoys outdoor sports, reading, and running.

Matthew Coonley

LPL Financial Planner

Matt grew up in St Louis and got two degrees in his 4 years at the University of Missouri.

He moved to Colorado in 2006 to grow his financial and insurance practice and fell in love with Fort Collins.

His approach is not just about managing money but creating a financial future that aligns with the unique goals and aspirations of each client.

He loves meeting new people and the ongoing relationship that is created when helping someone achieve what they want in life.

In his free time, he spends time with his wife and three kids. He enjoys anything related to sports, outdoor activities, and playing chess.